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Degree Completion - Bachelor of Arts in Media and Communication
University Canada West's Degree Completion program is designed for students with transfer credits from a recognized Media or Communications diploma toward a four-year undergraduate degree specializing in Media and Communications.
Courses in this program cover topics such as mass media's role in democratic society, the evolution of the media, legal and ethical responsibilities of the media, and develop strong written and oral communication skills.
"The learning experience was fantastic. It was one of involvement. You weren’t just a person in a classroom of 400. You were involved in discussions; you were helping each other learn. You were there with the teacher. You weren’t just a student in the classroom. You were involved in discussions. Any problems you had, they were raised and your concerns were addressed immediately. It was interesting. You learned a lot of real-world experience from professors, because they aren’t just people that learn from books." - Ryan, BA Graduate
Program Courses
The program outline below is for British Columbia.
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| ECON103 |
Principles of Microeconomics |
3 |
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- An introduction to the theory and policies and microeconomics. Learn the concepts of market systems, price determination, supply and demand, exchange and trade, and income distribution in the Canadian economy.
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| BUSM207 |
Marketing Management |
3 |
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- Analyze marketing and advertising concepts and their impact on consumer society. Learn fundamental marketing strategies and advertising principles that complement organizational goals. Students will also study the emergence of the Internet as a tool for marketing and advertising.
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| MDCM202 |
Information Gathering |
3 |
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- This course surveys methods and strategies for acquiring information of use to the various mass media. Areas of examination include records, databases, sources and interview methods.
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| MDCM203 |
Writing for Media |
3 |
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- Develop professional, specialized writing skills for various channels of media. Students will consider different target audiences, mediums, and writing styles. Develop an understanding of the rights and responsibilities of the public communicator.
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| MDCM301 |
Media and Government |
3 |
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- The theory and practice of mass media and government relations. Examine media coverage on the government and the government’s regulation and monitoring of media practices.
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- Examine the mass media’s responsibility to disseminate information about politics and public policy in modern democratic society. The study of public affairs is related to topics in government, law, politics, finance, education, science, and culture.
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| MDCM303 |
Legal and Ethical Issues in Mass Media |
3 |
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- An overview of the legal framework and ethical issues in mass media. Topics include media ownership and flow of information, free speech, privacy, journalistic privilege, advertising, and access to public records.
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| MDCM304 |
Technical Writing and Business Communications |
3 |
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- Develop effective technical writing skills for business communications. Practice language skills, message development and character, assessment of audience levels, and clarity of vocabulary. Analyze the importance of formal communications in a business setting.
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| MDCM402 |
Advanced Media and Communication Writing |
3 |
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- Develop advanced writing skills for various channels of media including print, audio, video, online applications, and multimedia presentations. Determine target audience, media outlet, and communication objectives for effective media writing.
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| MDCM306 |
Communication Theory |
3 |
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- Survey of contemporary social, scientific, and humanistic theories of mediated communication. Examine the relationship between the media and human society through the creation of shared meanings and understandings.
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| PSYC107 |
Fundamentals of Psychology |
3 |
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- An introduction to the study of human development including aspects of personality and social psychological processes. Other topics include theories of intelligence, social behaviour, and behaviour disorders.
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| SOCI203 |
Introduction to Sociology |
3 |
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- Explore theories and methods of contemporary social structure. Themes in this course include culture, gender, race and ethnicity, deviance, economy and politics, urbanization, education, and global and social stratification.
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| MDCM401 |
The Business and Economics of Mass Media |
3 |
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- Study the mass media as a corporate structure in the market economy. Analyze the mass media in the areas of globalization, production and distribution, investment, ownership, taxes, work force, and finance and economics.
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| CDRS313 |
Research Methodology |
3 |
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- This course examines business-appropriate research methods. Areas of concentration include the elements of a good research topic, data collection methods, primary vs. secondary data and research ethics. Students will learn to critically review business literature and write and present results. At the end of this course, students should be able to pick a topic for study and prepare and submit a Research Ethics Proposal that is to be submitted within one month of completion of the course. The proposal is in preparation for the CDRS 410/411 Directed Research Project. This research course is worth 3 credits towards your bachelor degree.
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| MDCM305 |
Public Relations in Practice and Theory |
3 |
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- An introduction to the principles of strategic public relations and communications. Study the use of communication planning, crisis communication, publicity, and issues management in public relations agencies and organizations. Examine methods of measurement, evaluation, and two-way communications.
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| GRES400-401 |
Graduation Essay |
6 |
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- This course carries over two terms. Students will write an original essay on an approved topic related to their degree program. The essay must be 8,000 to 10,000 words long, written in a standard format as described by the course instructor at the beginning of the course, and presented to the class at the end of the term.
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| CAPS407 |
Cultural and Political Systems |
3 |
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- An overview of modern cultural and political systems including major religious, philosophical, historical, and economic affairs in society. This course will focus on the dynamics of religion and culture in relation to contemporary issues in diplomacy. Case studies in terrorism and military responses to current affairs will be discussed.
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| CAPS408 |
Major Scientific and Technological Studies |
3 |
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- Examine a broad range of topics including theories of evolution, relativity, genomics, tectonic plates, earth systems, digital technologies, and advanced technological discoveries. Analyze the dynamic relationship and interaction between these topics and modern society.
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| CAPS409 |
Ecosystems and Sustainable Development |
3 |
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- Study the unique global issues of natural and human ecosystems and sustainable development in contemporary society. Topics include the impact of human activity on the world’s energy systems, global climate change, and the endangered areas of fisheries, forests and deserts. Learn about the economy of sustainable development and its direction and goals for the future.
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| GRES400-401 |
Graduation Essay |
6 |
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- This course carries over two terms. Students will write an original essay on an approved topic related to their degree program. The essay must be 8,000 to 10,000 words long, written in a standard format as described by the course instructor at the beginning of the course, and presented to the class at the end of the term.
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